Insights
Google Ads strategy & paid media insights
Practical advice for HK & Malaysia businesses running Google Ads — written by the team that actually manages them.
The 4 always-on ads every ecommerce store needs in 2026 — Search with remarketing lists, Shopping, dynamic remarketing and PMax — and how to run them.
Boost your Google Search Ads CTR with better headlines. 7 proven tips for writing ad copy that captures attention and drives more clicks to your site.
Add sitelinks, callouts, structured snippets and more. Learn which Google Ad assets improve CTR and Ad Rank across your campaigns.
How Responsive Display Ads work, best practices for headlines, descriptions and images, plus tips to improve performance. The complete RDA guide.
Google Ads and GA4 now offer only data-driven and last-click attribution. See how DDA works, what replaced the retired models, and which to pick.
Master GA4 Channel Grouping and its 19 default channels — including the new AI Assistants channel that captures ChatGPT, Gemini and other AI-search referrals — for accurate marketing attribution.
How click fraud works, what Google already refunds, DIY detection steps, IP exclusions, and when third-party tools like CHEQ Essentials are worth it.
GA4 and Google Ads conversion numbers rarely match — by design. Understand counting methods, attribution scope and conversion windows, and how to align them.
What Google Demand Gen campaigns are, how they differ from PMax and GDN, audience and creative strategy, plus first-party results from a HK account.
Track user actions using GA4 and Google Tag Manager. Step-by-step guide to custom events, triggers and variables in GTM — no coding needed.
How Meta ads work in 2026: objectives, targeting after iOS 14.5, creative testing, real Hong Kong cost guidance, and the WhatsApp-first playbook.
Compare JPEG, GIF and HTML5 formats for Google Display Ads. Which file type delivers better CTR and performance? The complete banner format guide.
How much does Google Ads cost in Hong Kong? How the auction sets your CPC, realistic budgets by goal, agency fee models, and the hidden costs to plan for.
A plain-English 2026 guide to GA4: what it is, key events vs conversions, a 6-step setup, and how to read the reports that actually matter.
Google Tag Manager tutorial for 2026: containers, tags, triggers, variables and GA4 setup — deploy all your tracking without touching site code.
Set up Google Analytics 4 from zero: create a property, install the tag, configure key events, link Google Ads and read the reports that matter.
The complete Naver advertising guide from a Hong Kong agency that runs it: formats, account setup, costs and what actually works in the Korean market.
Search themes let you steer Performance Max towards audiences Google AI misses. When to use them, the 50-theme limit per asset group, and setup best practices.
An honest 2026 Performance Max guide: what's new, where PMax genuinely works, and why lead-gen accounts should keep Search as the backbone.
What Google Ads Quality Score is, its three components, why it drives Ad Rank and CPC, how to check it, and six proven ways to improve it in 2026.
Broad, phrase and exact match explained — how Google matches keywords in 2026, and the phrase + exact combination we use at Kick Ads to control CPA.
The complete 2026 Google Ads guide for Hong Kong (SEM/PPC): real CPC benchmarks, campaign setup, match types, bidding and what to fix first.
Set up Google Ads conversion tracking properly in 2026 — native tag vs GA4 key events import, enhanced conversions, and the settings that feed Smart Bidding.
What Google Shopping ads are, where they show, and how to set up and optimise them in 2026 — plus Standard Shopping vs Performance Max.
How GDN works in 2026 — formats, custom segments, optimized targeting, Demand Gen vs classic Display, plus setup steps and optimisation tips for HK advertisers.
Standalone Gmail (GSP) campaigns are gone. Gmail ads now run through Demand Gen and Performance Max — what changed, how to set up, and how to measure it.
Target CPA, Target ROAS, Maximise Conversions or manual? A 2026 breakdown of every Google Ads bidding strategy, plus a framework to pick the right one by goal.
We ran Performance Max against Standard Shopping on the same ecommerce products for a year. Real account data on conversions, ROAS and where each one wins.
Brand keywords should be your cheapest clicks — four reasons your brand CPC is high, and the fixes that bring it back down.
The complete 2026 YouTube ads guide: every format incl. Shorts, HK cost benchmarks, targeting, bidding and a step-by-step campaign setup.
46 essential digital marketing terms explained simply — SEM, GA4, PMax, Demand Gen, AI Max and more, in one plain-language 2026 glossary.