Insights
Google Ads strategy & paid media insights
Practical advice for HK & Malaysia businesses running Google Ads, written by the team that actually manages them.
Two reference photos and three prompts, run through Seedance 2.5 to make a 20-second video ad. Two finished ads, ten industry prompts, and what each cost in credits.
First-party Seedance 2.5 test from Hong Kong: Lumina pricing (HK$18 per 10s Reel), copy-paste ad prompts, and where AI video works for Meta ads.
Google My Business is now Google Business Profile and the app is gone. Where to manage it, the name and description rules, services, posts and reviews.
Master GA4 Channel Grouping and its 19 default channels — including the new AI Assistants channel that captures ChatGPT, Gemini and other AI-search referrals — for accurate marketing attribution.
What Google Demand Gen campaigns are, how they differ from PMax and GDN, audience and creative strategy, plus first-party results from a HK account.
The complete 2026 Google Ads guide for Hong Kong (SEM/PPC): real CPC benchmarks, campaign setup, match types, bidding and what to fix first.
How GDN works in 2026 — formats, custom segments, optimized targeting, Demand Gen vs classic Display, plus setup steps and optimisation tips for HK advertisers.
Target CPA, Target ROAS, Maximise Conversions or manual? A 2026 breakdown of every Google Ads bidding strategy, plus a framework to pick the right one by goal.
The complete 2026 YouTube ads guide: every format incl. Shorts, HK cost benchmarks, targeting, bidding and a step-by-step campaign setup.
46 essential digital marketing terms explained simply — SEM, GA4, PMax, Demand Gen, AI Max and more, in one plain-language 2026 glossary.
Google Ads broad match with Smart Bidding, tested on our own accounts: in ecommerce it returned about a third of exact match's ROAS. First-party data, ratios only.
How Responsive Display Ads work, best practices for headlines, descriptions and images, plus tips to improve performance. The complete RDA guide.
Generative Engine Optimization (GEO): the evidence-based playbook to get cited in Google AI Overviews, ChatGPT and Perplexity, plus myths Google says to skip.
Search themes let you steer Performance Max towards audiences Google AI misses. When to use them, the 50-theme limit per asset group, and setup best practices.
An honest 2026 Performance Max guide: what's new, where PMax genuinely works, and why lead-gen accounts should keep Search as the backbone.
Threads ads are live via Meta Ads Manager. How the placement works, what it costs, and whether Hong Kong businesses should spend on it yet — an honest take.
Performance Max vs Standard Shopping for ecommerce: first-party account data on conversions and ROAS, why PMax is largely Shopping under the hood, and exactly when to lean PMax versus keep Standard Shopping.
What Instagram ads cost in Hong Kong, which businesses suit them, the ad formats and placements that make IG different, and the Instagram-native plays worth running.
A hands-on Meta Ads Manager tutorial: the Campaign, Ad set and Ad structure, how to build your first campaign step by step, reading the reporting columns, and the tool gotchas that waste budget.
Google Ads AI Max for Search is not "turn it on and win." Our first-party portfolio data shows it dilutes ROAS wherever your Exact coverage is already good, and only earns its keep where that coverage is genuinely weak or mismatched. Here is the match-type evidence, the brand-campaign trap, and how to measure it properly.
Hong Kong Facebook ad budgets under about HK$200-300 a day are too thin to test. Objectives, targeting after iOS 14.5, creative testing and the WhatsApp-first playbook.
Google Ads vs Meta (Facebook/Instagram) ads for Hong Kong SMBs: demand capture vs demand generation, which wins for ecommerce vs lead-gen, and how to split budget — built on Kick Ads first-party data.
Broad, phrase and exact match explained — how Google matches keywords in 2026, and the phrase + exact combination we use at Kick Ads to control CPA.
A plain-English 2026 guide to GA4: what it is, key events vs conversions, a 6-step setup, and how to read the reports that actually matter.
What Google Shopping ads are, where they show, and how to set up and optimise them in 2026 — plus Standard Shopping vs Performance Max.
Add sitelinks, callouts, structured snippets and more. Learn which Google Ad assets improve CTR and Ad Rank across your campaigns.
Google Ads and GA4 now offer only data-driven and last-click attribution. See how DDA works, what replaced the retired models, and which to pick.
GA4 and Google Ads conversion numbers rarely match — by design. Understand counting methods, attribution scope and conversion windows, and how to align them.
Track user actions using GA4 and Google Tag Manager. Step-by-step guide to custom events, triggers and variables in GTM — no coding needed.
Compare JPEG, GIF and HTML5 formats for Google Display Ads. Which file type delivers better CTR and performance? The complete banner format guide.
How much does Google Ads cost in Hong Kong? How the auction sets your CPC, realistic budgets by goal, agency fee models, and the hidden costs to plan for.
Google Tag Manager tutorial for 2026: containers, tags, triggers, variables and GA4 setup — deploy all your tracking without touching site code.
Set up Google Analytics 4 from zero: create a property, install the tag, configure key events, link Google Ads and read the reports that matter.
The complete Naver advertising guide from a Hong Kong agency that runs it: formats, account setup, costs and what actually works in the Korean market.
Brand keywords should be your cheapest clicks — four reasons your brand CPC is high, and the fixes that bring it back down.
The 4 always-on ads every ecommerce store needs in 2026 — Search with remarketing lists, Shopping, dynamic remarketing and PMax — and how to run them.
Boost your Google Search Ads CTR with better headlines. 7 proven tips for writing ad copy that captures attention and drives more clicks to your site.
How click fraud works, what Google already refunds, DIY detection steps, IP exclusions, and when third-party tools like CHEQ Essentials are worth it.
What Google Ads Quality Score is, its three components, why it drives Ad Rank and CPC, how to check it, and six proven ways to improve it in 2026.
Set up Google Ads conversion tracking properly in 2026 — native tag vs GA4 key events import, enhanced conversions, and the settings that feed Smart Bidding.
Standalone Gmail (GSP) campaigns are gone. Gmail ads now run through Demand Gen and Performance Max — what changed, how to set up, and how to measure it.