Kick Ads

Results

Selected results from paid media accounts we managed

Examples across ecommerce, lead generation and landing page optimisation — what changed, which channels were involved and the result.

Since 2017
Paid media experience
150+
HK & Malaysia clients
Google + Meta
Core channel coverage
Landing pages
Post-click work included

Featured Results

Three results we can point to

Vision Therapy Centre

Malaysia

Generic page

Dedicated LP

Leads

More leads after landing page rebuild

5× more leads from dedicated landing page

Google Search traffic was sent to a generic website page. Kick Ads rebuilt a dedicated landing page around the treatment, search intent and parent concerns — clearer copy, mobile-first layout and WhatsApp CTA. Result came in month one.

Landing Page RebuildSearch intent matchWhatsApp CTA

Footwear & Sports Retail Ecommerce

Hong Kong

J
F
M
A
M
J
J
A
S
O
N
D
±10%

ROAS held steady YoY across two retail accounts

Stable ecommerce ROAS across seasonal retail demand

Google Ads managed for two Hong Kong multi-brand retail ecommerce accounts. Campaign structure was organised around brand demand, product category, seasonal timing and sale periods. ROAS peaks significantly during summer promotions.

ShoppingPMAXBrand campaignsSeasonal structure

Medical Aesthetics

Hong Kong

Yr 1

Yr 2

CPL

6,000+

Leads per year, CPL improving year-on-year

High-volume leads with improving cost per lead

Multi-treatment account with dedicated Search campaigns per treatment, brand protection, and additional volume from Performance Max and YouTube prospecting and remarketing. CPL has improved year-on-year while volume held.

Search by treatmentBrand protectionPMAXYouTube

More Cases

Results across more industries

Beauty Ecommerce

Beauty Ecommerce

APAC & UK

+195%
ROAS YoY
−55%
CPA YoY
3 → 6
Markets

Started with HK, AU and NZ. Organic sales traction in SG and UK led to country-level campaigns with independent budget control and performance review per market.

EcommerceGoogle AdsMarket Expansion
Home Appliances Ecommerce

Home Appliances Ecommerce

Hong Kong

−30%
CPA YoY
+5%
Conversions YoY
Google + Meta
Rebuild

Supported this brand through a full ecommerce rebrand, adding Meta Ads alongside Google Ads. Performance reviewed across multiple data sources for traffic quality and scaling signals.

EcommerceGoogle AdsMeta Ads
Overseas Education

Overseas Education

HK, MY & TW

−92%
CPL via events
8 yr
Partnership
3
Markets

Lead generation from HK into Malaysia and Taiwan. Campaign mix included high-intent Search, PMAX, Demand Gen and awareness campaigns across three markets.

Lead GenerationGoogle AdsEducation
Fitness & Gym Membership

Fitness & Gym Membership

Hong Kong

↓ CPL
Lowest via PMax
3
Channels
5+
Districts

Account structured across Search, Performance Max and Demand Gen. Separate Search campaigns by district to review lead quality and cost by location independently.

Lead GenerationGoogle AdsLocal
Fashion Retail Ecommerce

Fashion Retail Ecommerce

Hong Kong

+12%
ROAS YoY
−13%
CPA YoY
+18%
Conversions YoY

Restructured Google Ads around product category and seasonal demand across a multi-brand fashion catalogue — growing volume while improving efficiency.

EcommerceGoogle AdsFashion
Footwear Retail

Footwear Retail

Hong Kong

+217%
ROAS YoY
−66%
CPA YoY
+194%
Conversions YoY

Rebuilt account structure and bidding for a global footwear brand. Efficiency and return on ad spend improved sharply year-on-year.

EcommerceGoogle AdsFootwear
Aesthetic Medicine

Aesthetic Medicine

Hong Kong

+92%
Leads YoY
−40%
CPL YoY
Search + PMax
Channel mix

Restructured Search and Performance Max to grow qualified enquiries while lowering cost per lead year-on-year.

Lead GenerationGoogle AdsAesthetics
Florist

Florist

Malaysia

−6%
CPA YoY
+6%
Conversions YoY
Stable
ROAS

Malaysia florist & gifting ecommerce. Held an efficient, stable ROAS year-on-year while improving cost per acquisition across seasonal gifting peaks.

EcommerceGoogle AdsMalaysia

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