Improve ROI with your Google Ads
Kick Ads manages Google Ads for Hong Kong and Malaysia businesses across Search, Shopping, Performance Max, Demand Gen and YouTube. We review campaign mix, tracking, landing pages and weekly performance signals, so budget is not judged by clicks alone.
Selected results
01 / 03
Beauty ecommerce · APAC & UK
+195%
ROAS
−55%
CPA
Year-on-year, Google Ads accounts we manage
Case studies
Google PartnerWhat This Service Covers
What does our Google Ads management include?
Kick Ads manages Google Ads accounts for Hong Kong and Malaysia businesses across Search, Shopping, Performance Max, Demand Gen and YouTube. The work includes campaign structure, search terms, product feed review, conversion tracking, landing page review and weekly optimisation. What that work prioritises changes by sector, which we cover in industry insights from the accounts we manage.
- ✓Search campaigns for brand and non-brand demand
- ✓Shopping and product feed review
- ✓Performance Max structure and signal review
- ✓Demand Gen and YouTube where suitable
- ✓Conversion tracking and GA4 review
- ✓Landing page relevance review
- ✓Weekly search term, budget and performance review
Results
Real Google Ads results
APAC & UKBeauty Ecommerce
Built country-level Google Ads campaigns with independent budget control as demand grew across new markets.
Hong KongFootwear Retail
Rebuilt account structure and bidding for a global footwear brand. Efficiency and return improved sharply year-on-year.
Hong KongMedical Aesthetics
Search by treatment plus Performance Max and YouTube grew qualified enquiries while lowering cost per lead.
Warning Signs
When the account needs a closer look
Google Ads problems do not always show up as one obvious error. The account may be spending, campaigns may be active, and reports may still look fine. The real question is whether budget is moving toward the right campaigns, products and conversion signals.
Search campaigns bring clicks, but not enough useful enquiries or sales
PMAX is spending heavily, but the split between brand, product and prospecting demand is unclear
Shopping campaigns or product feeds are active, but product priority is not reflected in budget
YouTube or Demand Gen is running without a clear role in the account
Smart Bidding has conversion data, but CPA or ROAS still has not stabilised
Reports show clicks and impressions, but not enough detail on leads, sales or revenue quality
Campaign structure has changed, but the reason is not clear
Get some ideas for your search campaign
See how a Google Search campaign could be structured for your business: keyword clusters, ad groups, match types and budget split. It is free and asks for your name, work email and website.
How We Think
Every campaign type needs a clear role
Search, Shopping, PMAX, YouTube and Demand Gen should not be managed in the same way. Each campaign type has a different job. The account works better when those roles are clear.
Search
Demand captureSearch captures people already looking for your brand, product or service. Keyword structure should reflect intent, not just search volume.
Shopping
Product demandShopping turns product data into demand capture. Feed quality, product priority, pricing and category structure all affect performance.
Performance Max
Scale & reviewPMAX can support scale, but it needs direction. Asset groups, audience signals, product groups, brand terms and final URLs need regular review.
YouTube
Demand creationYouTube can create demand and support recall when the account has enough budget, creative and measurement support. It should not run without a clear role.
Demand Gen
Visual discoveryDemand Gen can re-engage audiences and support visual discovery across Google placements. It works best when creative, audience signals and landing pages are aligned.
Tracking & Landing Page
Conversion signalsTracking and landing pages decide what Google can optimise toward. If conversion signals or page relevance are weak, better campaign settings will not fix the whole problem.
Google Ads management across campaign types
When Kick Ads manages Google Ads, we review the account as a whole, not just Search keywords. We look at campaign roles, budget allocation, tracking, landing pages and weekly performance decisions.
Search & intent
- Google Search Ads setup and ongoing management
- Keyword research and negative keyword management
- Brand, non-brand, competitor and service keyword structure
- RSA copy testing
Shopping & ecommerce
- Google Shopping campaign management
- Product feed review
- Merchant Center issue checks
- Product priority and category structure
Performance Max & AI Max
- Performance Max campaign review and management
- Asset group structure
- Audience signal review
- Brand traffic and final URL checks
- AI Max review where relevant
YouTube & Demand Gen
- YouTube campaign strategy
- Demand Gen campaign planning
- Creative and audience signal review
- Video and visual asset recommendations
Tracking & reporting
- Conversion tracking setup and QA
- GA4 / Google Ads conversion checks
- Landing page review and recommendations
- Weekly optimisation and performance review
- Monthly reporting with clear action items
Why Kick Ads
Senior Google Ads management, without the black box
2017
Year founded and Google Partner status
150+
Clients across Hong Kong and Malaysia
Ex-Google
Both co-founders
HK + MY
Offices in Kowloon and Selangor
Ex-Googlers background
Our team includes ex-Googlers with hands-on Google Ads experience across different industries. We understand the platform, but performance is still judged by business results.
Senior account management
Your account is handled by experienced paid media specialists, not passed down after onboarding.
Weekly optimisation
We review active accounts every week: search terms, budgets, bidding, campaign structure, landing pages and tracking.
Clear reporting
Our reporting focuses on what changed, why it changed, and what should happen next.
HK & Malaysia market experience
We manage accounts across Hong Kong and Malaysia, with local context on search behaviour, seasonality and competition.
No long-term lock-in
We work on rolling monthly terms. Clients stay because the work is useful, not because the contract makes it difficult to leave.
Free tool
Paid Media Health Check
Answer three short steps about your business, goals and budget. The tool reads your website and builds an eight-part report in a few minutes.
The report is generated by AI from your answers and your website. It does not log in to your ad accounts. Available in English and Chinese.
Kick Ads
Paid Media Health Check
Your business · your website
- 01Business Overview
- 02Competitor Analysis
- 03Budget Allocation
- 04Campaign Playbook
- 05Creative & Targeting
- 06KPI Forecast
- 07Landing Page Audit
- 08Action Plan