Improve your ecommerce ad returns
Kick Ads helps ecommerce brands manage Google Ads, Meta Ads, product feeds, tracking and campaign structure together — so budget is guided by product priority, audience intent and sales signals.
Product feed
248 SKUsShopping
45% budget
PMAX
35% budget
Meta
20% budget
What This Service Covers
What we check before scaling ecommerce ad spend
Kick Ads manages ecommerce Google Ads and Meta Ads by reviewing product feed quality, campaign structure, product priority, tracking, sale periods and revenue signals.
- ✓Product feed health and Merchant Center setup
- ✓Meta catalogue, Pixel and Conversions API
- ✓Product priority and campaign structure
- ✓Tracking and revenue data review
- ✓Sale period and seasonal budget planning
- ✓Checkout and website issue flags
- ✓Weekly optimisation across Google and Meta
Ecommerce Clients
Work we can point to
Expanded from 3 markets to 6 using real demand signals
Started with HK, AU and NZ. Spotted organic traction in SG and UK, then built country-level Google Ads campaigns with independent budget control and performance review per market.
Rebuilding paid media through an ecommerce rebrand
Supported this brand through a full ecommerce rebrand, adding Meta Ads alongside existing Google Ads management. Performance was reviewed across multiple data sources to identify real traffic quality and sales signals.
Stable ecommerce ROAS across seasonal retail demand
Supported two Hong Kong multi-brand retail ecommerce accounts with a structure built around brand demand, product category, seasonal timing and sale periods. Budget was adjusted around high-ROAS windows such as summer demand, while sale months were managed as a volume trade-off.
Our Ecommerce Framework
Budget allocation should follow product priority, demand and sales signals
What works for a brand with a healthy customer list and strong organic demand is different from one entering a new market with limited pixel history. Priorities and budget split depend on demand level, product mix, margin, audience size, promotion calendar and conversion data.
Demand capture
Reaching people already looking for your products — Brand Search, Google Shopping, Performance Max, and non-brand Search where intent is clear. The priority is visibility at the moment of purchase intent, with enough structure to direct budget toward the right product groups.
Demand creation
Building awareness among people who do not yet know your brand — primarily through Meta Ads, and Demand Gen or YouTube where there is sufficient budget and creative support. The decision depends on how much headroom remains in existing demand capture channels.
Retargeting
Re-engaging people who have already shown interest — product viewers, cart abandoners, past buyers and warm audiences from Meta and Google. How aggressively to invest depends on audience pool size, which is directly linked to how well demand capture and demand creation are working.
Product and promotion priority
Not all products should receive equal budget. We use margin, stock level, seasonality, conversion rate and promotion windows to decide which products should be pushed — and when campaign activity has the highest chance of converting.
Measurement
Google Ads, Meta, GA4 and sales data should be reviewed together, not in isolation. Platform-reported ROAS is a starting point, not a conclusion. We cross-reference conversion data to identify where performance is really coming from and where spend can be shifted.
Google captures demand. Meta creates and re-engages it
Google Ads
Capture demand. Direct budget. Protect brand.
The right structure depends on the account. What stays consistent: protect branded demand, structure Performance Max with clear priorities, and use feed quality as the foundation for ecommerce performance.
Meta Ads
Create demand. Re-engage interest. Test creative.
For most ecommerce accounts, Meta's role is to create demand and re-engage existing interest. Some accounts need to build stronger audience signals before conversion campaigns can scale efficiently.
Before We Scale Anything
Feed, tracking and platform setup have to be in order first
Scaling spend before the technical foundation is correct usually makes the wrong outcomes happen faster. We review feed quality, tracking and platform integration as part of onboarding — not as an afterthought.
Google Merchant Center
Meta Commerce Manager
Tracking
What We Own vs. What the Client Owns
We are clear about what paid media can and cannot control
Paid media can bring the right demand to the right product. It cannot make an uncompetitive product, weak offer or broken checkout convert.
Kick Ads owns
Client owns
Ecommerce Paid Media Health Check
Find out what is limiting your ecommerce ads
Kick Ads can review your Google Ads, Meta Ads, product feed, tracking and sales signals before you put more budget behind the same setup.
Get a Paid Media Health CheckExplore by channel
Get Started
Find out where your paid media is leaking
Book a free strategy call. We'll look at your campaigns, landing pages, and tracking — and tell you exactly what we'd fix first.
No commitment, no charge.