Generate enquiries worth following up
Google Search and Meta Ads for HK and Malaysia service businesses. We help filter intent earlier, connect ad spend to real enquiries, and use WhatsApp conversations and sales feedback to improve what happens next.
Selected results
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Aesthetic medicine · Hong Kong
+92%
Leads YoY
−40%
CPL YoY
Lead generation accounts we manage
Case studies
Google PartnerWhat This Service Covers
How we help service businesses generate better enquiries
Kick Ads helps service businesses increase enquiry volume while reducing wasted leads through Google Search, Meta Ads, WhatsApp, Lead Forms, landing pages and sales feedback.
What counts as a useful enquiry? A useful enquiry is not always the cheapest lead. It is an enquiry your team can contact, understand and move to the next step.
- ✓Google Search campaigns for high-intent enquiries
- ✓Meta Lead Ads and Instant Forms
- ✓WhatsApp-first conversion flows
- ✓Campaign structure by decision stage
- ✓Lead form and landing page review
- ✓Sales feedback integration where available
- ✓Cost-per-lead reporting by source and campaign
Lead Gen Clients
Results
Medical Aesthetics · HK6,000+ annual leads with CPL improving year-on-year
Multi-treatment account with dedicated Search campaigns by treatment, brand protection through Search, and volume supported by Performance Max and YouTube prospecting and remarketing.
Overseas Education · HKEvent-led campaigns outperformed generic search by 92%
Video and Demand Gen campaigns built around university information events outperformed generic overseas study keywords. Budget was shifted toward event-specific campaigns timed around the HK school calendar.
Fitness & Gym Membership · HKDistrict-level campaign structure for multi-location gym acquisition
Google Ads structured across Search, Performance Max and Demand Gen, with separate Search campaigns by district to control lead cost and quality. Brand Search protected high-intent demand while generic campaigns supported district-level acquisition.
What We Run
Lead generation built around how enquiries are handled
Google Search for high-intent leads
Search reaches people already looking for what you sell. We structure keywords by intent, separate higher-value searches from low-quality traffic, and use ad copy to filter before the click.
Meta Lead Ads & Instant Forms
Meta Lead Ads collect contact details without forcing users to leave the platform. In mobile-first markets like Hong Kong and Malaysia, lower friction can increase lead volume, but form questions still determine whether those leads are sales-ready enquiries.
WhatsApp-first conversion funnel
In Hong Kong and Malaysia, many buyers prefer WhatsApp over long website forms. We build landing pages and conversion flows that move interested users directly into WhatsApp.
Campaign structure by decision stage
Cold traffic, warm retargeting and high-intent prospects need different messages. We build campaign structures that match creative, offer and CTA to where the prospect is in the decision process, not one generic ad to everyone.
Lead filtering and sales feedback
Where possible, we connect ad platforms to CRM data or sales team feedback. The goal is not to claim perfect lead quality. It is to see which campaigns bring enquiries your team can actually follow up on.
Cost-per-lead reporting
Every report breaks down CPL by source, campaign and trend over time. CPL is not reviewed alone. We look at volume, response rate, sales feedback and whether the enquiry was worth the follow-up.
Creative & Funnel
Creative and post-click experience both affect lead quality
Most lead generation problems are not targeting problems alone. The hook, format, offer and follow-up flow all affect who clicks, who submits, and who becomes a useful conversation. We test creative, but we also test the full conversion path, not just the ad.
Hook
Format & angle
Offer
CTA clarity
CTA
Intent match
Useful Enquiry
Filtered
Hook and format testing
We test hooks, formats and offer angles across Meta campaigns: image vs video, problem-led vs outcome-led, direct offer vs softer CTA. Beauty, education, finance and professional services do not convert in the same way.
Offer and CTA clarity
Vague CTAs attract vague enquiries. We test specific offers such as free consultation, assessment, event registration or WhatsApp enquiry, then match the offer to the intent level of each audience segment.
Continuous rotation
Creative fatigue is real on Meta. We track frequency, CPL movement and sales feedback signals, then replace underperforming creative before it pushes acquisition cost up.
Three Conversion Paths
Different businesses need different ways to start a conversation.
WhatsApp, Meta Lead Ads and landing pages each create different levels of friction and follow-up responsibility. The right choice depends on the business, audience and sales process.
Click-to-WhatsApp via Meta or landing page
Meta Lead Ads
Instant Form, no landing page required
Landing Page
Dedicated page for higher-consideration enquiries
If a landing page is the right path, conversion copy and page structure matter as much as the ad. → Landing Page Optimisation
Industries We Work In
Lead generation works differently in every vertical
Real estate
Campaigns structured by project, price tier and location, so enquiries are easier for agents to prioritise.
- Project-based
- Location-specific
Education & tuition
Parents may discover on Meta and convert later through Search. Campaign timing, event promotion and application windows matter.
- Event timing
- Parent journey
Insurance & financial
Compliance-aware copy, better filtering over raw volume, and clearer qualification before the sales team spends time on follow-up.
- Compliance-aware
- B2B intent
Beauty & aesthetics
Treatment-specific Search campaigns, Meta creative testing, WhatsApp booking funnels and seasonal planning around key demand periods.
- Treatment-specific
- Seasonal demand
Professional services
Search campaigns built around specific service terms, with Meta used for retargeting, education and B2B decision-maker awareness.
- B2B intent
- Service-specific
Healthcare & wellness
Policy-conscious campaign setup, trust-led landing pages and careful wording before asking for contact details.
- Trust-led
- Compliance-aware
How It Works
From first click to a useful conversation
Define what is worth following up
We work with your team upfront to define what makes an enquiry worth following up: service need, budget range, location, urgency, job title or other signals. Volume without context wastes budget.
Plan the campaign structure
Cold, warm and high-intent audiences get different campaigns, creative and offers. We do not run one generic ad to everyone and call it lead generation.
Connect sales feedback
Where possible, we connect ad platforms to CRM data, WhatsApp outcomes or sales team feedback, so follow-up outcomes can inform optimisation decisions.
Optimise toward enquiries that progress
We optimise toward enquiries your team can actually follow up on. That means reviewing what happens after the click, not stopping at form submissions.
Related services
Get Started
Review your Google Ads and Meta Ads setup
We can review your campaigns, landing pages and tracking, then identify the issues that should be prioritised first.
No commitment, no charge.