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解鎖無限潛能：一年後，Performance Max 廣告是否比 Google 購物廣告 Standard Shopping 表現更好？
Kick Ads Team
1 月 6, 2024
Performance Max 廣告和 Google 購物廣告 (Standard Shopping) 是推廣網上產品和本地存貨的好幫手。他們有助於增加網上商店或本地店舖的流量、吸引潛在客戶以及提高潛在客戶的質量。
品牌關鍵字每次點擊成本高？背後原因和解決方法
Kick Ads Team
12 月 6, 2023
每次點擊成本（CPC）是指每當有人點擊您的廣告時，您需要支付的金額。現今，越來越多的企業轉向使用每次點擊付費（PPC）廣告，如果您注意到您的Google廣告點擊成本正在飆升，您可能想知道造成這種情況的原因，以及如何降低成本。
Pmax新玩法 - 利用「搜尋主題」提升流量
Kick Ads Team
11 月 16, 2023
Performance Max已經成為我們經常使用的廣告類型之一，最近，Google推出了全新功能 - 「搜尋主題 Search Themes」，幫助我們更好地利用Performance Max廣告活動。
從YouTube及Google上獲得更多廣告轉換的新招：全新 Demand Gen 廣告系列
Kick Ads Team
11 月 1, 2023
你知道吗？YouTube已經成為了消費者最信任及參與度最高的社交媒體平台之一。像是你或許曾在 YouTube上觀看足球比賽的精彩片段，在Discover功能及Shorts功能上探索新興趣。
Twitter（“X”）加入Google廣告（GDN）的刊登位置：3大好處你要知
Kick Ads Team
10 月 19, 2023
In recent news, Twitter has teamed up with Google for advertising purposes. Twitter hasn’t been a big focus for advertisers, accounting for just 1.3% of
Google Auto-Apply Recommendations真的坑人？4個限制及缺點解析
Kick Ads Team
9 月 29, 2023
Introduction Does Google really know what’s best for your ad account? It is undeniable that efficiency is crucial for success in the ever-evolving world of
全新Google Ads廣告和分析資料功能：提高節日宣傳成效必備工具
Kick Ads Team
9 月 1, 2023
As we approach the second half of the year, we are getting closer to the holiday season, a crucial period for businesses aiming to enhance
Performance Max 全新Update：輕鬆自行升級你的DSA及Google Display Ad
Kick Ads Team
8 月 17, 2023
Now you can upgrade your Dynamic Search Ads (DSA) and Google Display Ads (GDN) directly to Performance Max (PMax)! This upgrade was launched and made
GA4、UA和Google Ads之間的轉換差異很大？超詳解及應對方案
Kick Ads Team
8 月 8, 2023
Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As
利用Google Ads提升電商網店銷售的2大策略
Kick Ads Team
7 月 28, 2023
Introduction Google Ads for Sales & Revenue Google Ads is increasingly significant and widely practiced in today’s e-commerce strategy to increase sales and revenue.
Similar Audiences即將全面逝去 - 如何在Google Ads同樣地擴展類似目標對象
Kick Ads Team
7 月 21, 2023
If you are a Google Ads user, you may already know that Similar Audiences will no longer be available and will be completely removed on
Google推出全新Campaign Types：Video View及Demand Gen
Kick Ads Team
7 月 21, 2023
Google has announced the launch of new Video campaign types (Video View and Demand Gen) to cater to specific needs and objectives. Let’s take a
Google廣告6月更新你要知：AI 在「搜尋廣告系列」和「最高成效廣告系列」的應用、新增影片廣告系列類型、GA4 提升目標對象建立工具
Kick Ads Team
7 月 7, 2023
In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers
