Unlocking Limitless Potential: After 1 Year, Is Performance Max Campaign Outshine Standard Shopping Campaign?
Performance Max campaigns and Google Shopping Ads (Standard Shopping) can significantly benefit retailers in promoting online products and local inventory. They helped in driving traffic and attracting potential customers for better lead quality.
Over a year ago, Google...
Optimize Performance Max with search themes for improved traffic
Performance Max has become a widely utilized campaign type in our strategy, but it has its limitations. To address this, Google has consistently refined and enhanced it by introducing new features that improve campaign performance. One of these new features is “search...
Twitter (“X”) Becomes a GDN Placement in Google Ads: The 3 Pros You Need to Know
In recent news, Twitter has teamed up with Google for advertising purposes. Twitter hasn’t been a big focus for advertisers, accounting for just 1.3% of digital ads in 2022. Even Twitter’s founder, Elon Musk, didn’t prioritize ads, and their ad revenue...
Should You Use Google Auto-Apply Recommendations? All The Cons You Need To Know
Introduction
Does Google really know what’s best for your ad account? It is undeniable that efficiency is crucial for success in the ever-evolving world of digital marketing. Now, imagine a Google AI feature called ‘Auto-Apply Recommendations‘ that claims to...
Elevate Your Holiday Performance with New Ad and Insights Features
As we approach the second half of the year, we are getting closer to the holiday season, a crucial period for businesses aiming to enhance their sales and revenue. Google has introduced new tools and insights features to assist advertisers in facilitating their eCommerce...
Upgrade Your Dynamic Search Ads & Display Ads To Performance Max
Now you can upgrade your Dynamic Search Ads (DSA) and Google Display Ads (GDN) directly to Performance Max (PMax)! This upgrade was launched and made available to all advertisers in 2023. However, only certain advertisers are eligible for this upgrade based on their current...
Conversions Are Lesser in GA4 And Here Are The Reasons Why
Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As GA4 has replaced the widely used UA, it was said that GA4 is capable of bringing a range of advanced features and improved...
2 Strategies to Boost Your E-Commerce Sales with Google Ads
Introduction
Google Ads for Sales & Revenue
Google Ads is increasingly significant and widely practiced in today’s e-commerce strategy to increase sales and revenue. According to a study by Smart Insights, it was found that 58% of internet users make online purchases of...
Sunset of Similar Audiences in August 2023 – Ways to Expand Similar Audiences in Google Ads
If you are a Google Ads user, you may already know that Similar Audiences will no longer be available and will be completely removed on the 1st of August. Starting from May onwards, you are not able to create any Similar Audiences segments for Google Ads anymore. In fact,...
Google Ads Updates in June 2023 (Everything You Need To Know): AI to Utilize Search Campaign & Performance Max Campaign, New Video Campaigns, GA4 Audience Builder Improvement
In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers and gain deeper insights into what really affects performance. Google has also unveiled AI tools for search and...
Google Ads Updates in March (Everything You Need To Know): Discovery Ads 3 New Features, Performance Max For Travel Goals, Google Ads New Design
Google Ads is constantly evolving to provide advertisers with better tools and features to reach their target audience and drive more conversions. In March 2023, Google released several updates to help advertisers improve their campaigns’ performance and user...
Performance Max Campaign: Boost Your Google Ads with Ease
I. Introduction: The Power of Performance Max Campaigns
A. Unleashing the Potential of Google Ads
Google Ads provides advertisers with a powerful platform to reach their target audience and achieve their advertising goals. However, managing ad campaigns can be...