Industry Insights
Different industries need different paid media priorities.
An ecommerce brand, a clinic and an overseas education company should not be managed the same way. We adapt campaign structure, landing pages, tracking and reporting around how each business actually generates sales or enquiries.
Industries
What matters most changes by business model.
Search demand, sales cycle, product margin, enquiry quality and tracking all affect how paid media should be managed. Choose an industry to see where we usually focus first.
Ecommerce & Retail
Product feed, product priority, campaign structure and revenue tracking all affect ROAS
Medical & Clinics
Search intent can be strong, but trust, booking flow and enquiry tracking matter after the click
Beauty & Aesthetics
Meta helps create interest. Search captures people already comparing treatments and providers.
Education
A longer decision cycle means CPL alone does not tell the whole story
B2B Professional Services
Search becomes valuable when decision-makers are actively comparing providers
Subscriptions & Digital Services
An install, a free trial and a paid subscription are three conversions worth three different amounts
At a Glance
Where we usually start
| Industry | Starting point | What matters next |
|---|---|---|
| Ecommerce | Shopping / PMax | Feed, products, ROAS |
| Clinics | Search | Trust, booking, tracking |
| Beauty | Meta + Search | Creative, offer, lead quality |
| Education | Search + Awareness | Events, CRM, follow-up |
| B2B | Search | Service page, lead quality |
| Subscriptions | App campaigns + Meta | Conversion set, install-to-paid |
Ecommerce
- Starting point
- Shopping / PMax
- What matters next
- Feed, products, ROAS
Clinics
- Starting point
- Search
- What matters next
- Trust, booking, tracking
Beauty
- Starting point
- Meta + Search
- What matters next
- Creative, offer, lead quality
Education
- Starting point
- Search + Awareness
- What matters next
- Events, CRM, follow-up
B2B
- Starting point
- Search
- What matters next
- Service page, lead quality
Subscriptions
- Starting point
- App campaigns + Meta
- What matters next
- Conversion set, install-to-paid
These are starting points, not fixed rules. The right mix depends on the account, market and available data.
How We Work
The same four things in every industry.
Tracking
This comes first in every account. Google and Meta need the right conversion signals before bidding and optimisation mean anything.
Conversion flow
Landing page, WhatsApp, forms, booking and checkout all affect what happens after the click.
Campaign mix
Different channels need different roles. We decide what should capture demand, create demand or support remarketing.
Business data
Ecommerce needs revenue. Lead generation needs sales feedback. Platform conversions alone are not always enough.
From the Accounts
A few patterns we have seen across different industries
- 01In 13 Hong Kong ecommerce accounts, the brand Search campaign took about 20% of Google spend and returned about 36% of the conversion value. It was ahead in all 13.Ecommerce & Retail 1 Jun – 31 Aug 2026
- 02Calls and WhatsApp often need better tracking than basic form submissions, because that is how most clinic enquiries actually arrive
- 03The cheapest lead source is not always the best sales source, so Meta CPL on its own is a weak basis for a budget decision
- 04Lead volume can rise long before applications rise, which is why CRM feedback matters more than the platform conversion count
Results
Selected industry results
Beauty Ecommerce
Expanded from three markets to six. ROAS +195% and CPA −55% year on year.
Home Appliances Ecommerce
+5% conversions year on year, with Meta Ads added after the rebrand.
Overseas Education
Paid media support across three markets
Where figures are shown, they are based on anonymised campaign data reviewed by Kick Ads
Free tool
Paid Media Health Check
Answer three short steps about your business, goals and budget. The tool reads your website and builds an eight-part report in a few minutes.
The report is generated by AI from your answers and your website. It does not log in to your ad accounts. Available in English and Chinese.
Kick Ads
Paid Media Health Check
Your business · your website
- 01Business Overview
- 02Competitor Analysis
- 03Budget Allocation
- 04Campaign Playbook
- 05Creative & Targeting
- 06KPI Forecast
- 07Landing Page Audit
- 08Action Plan