Performance Max
PMax done right — human expertise on top of Google's AI
Performance Max can be Google's most powerful campaign type — or quietly burn budget. The difference is setup and weekly management, not the campaign type.
What You Need to Know
The honest truth about Performance Max
What is Performance Max?
Performance Max (PMax) is Google's all-in-one campaign type that runs across Search, Display, YouTube, Gmail, Maps, and Discover — all from a single campaign. Google's AI optimises delivery across all channels in real time.
Why does PMax underperform for many businesses?
PMax runs on the assets and signals you give it. Weak inputs, weak output. Without the right creative, strong audience signals, and proper conversion tracking, Google's AI optimises for low-quality conversions or broad traffic with no intent.
What does Kick Ads do differently?
We set up PMax with properly segmented asset groups, high-quality creative for each channel, tight audience signals built from your real customer data, and correct conversion tracking. We also monitor search term reports and exclude irrelevant traffic weekly.
What We Handle
Full PMax setup & ongoing management
Most agencies treat PMax as a "set and forget" campaign. We treat it as a high-maintenance, high-potential channel that needs weekly attention.
- Asset group strategy & segmentation
- High-intent audience signal setup
- Creative assets across all formats (image, video, text)
- Conversion tracking audit & fix
- Negative keyword & brand exclusion setup
- Weekly performance monitoring & asset refresh
- Budget allocation between PMax and other campaigns
- Competitor brand exclusions
- Monthly creative refresh recommendations
Get Started
Find out where your paid media is leaking
Book a free strategy call. We'll look at your campaigns, landing pages, and tracking — and tell you exactly what we'd fix first.
No commitment, no charge.