Performance Max
Performance Max campaign management
Performance Max can work well when conversion tracking, assets, product feed and campaign structure are set up correctly. It still needs regular review. The difference is setup and weekly management, not the campaign type.
Selected result
Aesthetic medicine · Hong Kong
+92%
Leads YoY
−40%
CPL YoY
Year-on-year, Google Ads accounts we manage
Case studies
Google PartnerWhat You Need to Know
How Performance Max works
What is Performance Max?
Performance Max (PMax) is Google's all-in-one campaign type that runs across Search, Display, YouTube, Gmail, Maps, and Discover, all from a single campaign. Google's AI optimises delivery across all channels in real time.
Why does PMax underperform for many businesses?
PMax runs on the assets and signals you give it, so the output depends on the quality of those inputs. If the conversion actions or campaign inputs are poor, Performance Max can optimise toward activity that does not reflect business value.
What does Kick Ads do differently?
We set up PMax with properly segmented asset groups, high-quality creative for each channel, tight audience signals built from your real customer data, and correct conversion tracking. We also monitor search term reports and exclude irrelevant traffic weekly.
What We Handle
Full PMax setup & ongoing management
Most agencies treat PMax as a "set and forget" campaign. We treat it as a high-maintenance, high-potential channel that needs weekly attention.
- Asset group strategy & segmentation
- High-intent audience signal setup
- Creative assets across all formats (image, video, text)
- Conversion tracking audit & fix
- Negative keyword & brand exclusion setup
- Weekly performance monitoring & asset refresh
- Budget allocation between PMax and other campaigns
- Competitor brand exclusions
- Monthly creative refresh recommendations
Results
PMax results
Aesthetic Medicine · Hong KongSearch and Performance Max restructure
Restructured Search and Performance Max to grow qualified enquiries while lowering cost per lead year-on-year.
Free tool
Paid Media Health Check
Answer three short steps about your business, goals and budget. The tool reads your website and builds an eight-part report in a few minutes.
The report is generated by AI from your answers and your website. It does not log in to your ad accounts. Available in English and Chinese.
Kick Ads
Paid Media Health Check
Your business · your website
- 01Business Overview
- 02Competitor Analysis
- 03Budget Allocation
- 04Campaign Playbook
- 05Creative & Targeting
- 06KPI Forecast
- 07Landing Page Audit
- 08Action Plan