YouTube Ads
Video campaigns that build the brand and bring in conversions
YouTube is the #2 search engine in the world, and most HK & Malaysia SMEs barely touch it. We build and manage campaigns that match your message to the right moment.
Ad Formats
The right format for every funnel stage
We match YouTube ad formats to where your audience is in the buying journey, not just what's cheapest or easiest to set up. For a full breakdown of every format, cost and campaign type, read our YouTube ads complete guide.
Skippable In-Stream
Brand awareness → conversionPlays before or during YouTube videos. Viewers can skip after 5 seconds, and you only pay if they watch 30s or engage. Best for telling a fuller story.
Non-Skippable In-Stream
High-impact brand moments15-second ads that must be watched in full. Higher CPM but guaranteed full message delivery. Best for launches and seasonal campaigns.
Bumper Ads
Top-of-funnel recall6-second non-skippable ads. Excellent for reinforcing a key message or retargeting audiences who've already seen your longer ads.
YouTube Shorts Ads
Reaching younger HK & MY audiencesVertical video ads running within YouTube Shorts. Growing fast in HK and Malaysia, so the first 2 seconds have to stop the scroll.
In-Feed Video
Discovery & considerationAppears in YouTube search results and alongside related videos. Users opt in to watch, which signals genuine interest, great for remarketing lists.
Masthead
Mass reach (enterprise budget)Reserved placement at the top of YouTube's homepage. Reach millions in HK or Malaysia in a single day. Quoted separately.
What We Manage
End-to-end YouTube campaign management
From creative strategy to weekly bid adjustments, we handle the full picture so you're not managing a platform you didn't sign up to learn.
- YouTube campaign strategy & format selection
- Audience targeting (demographics, interests, custom intent, remarketing)
- Creative brief & production guidance
- Brand Safety & content exclusions
- View-through & conversion tracking
- Cross-channel integration with Google Search campaigns
- Weekly bid optimisation & audience refinement
- Performance reporting with actionable insights
Get Started
Find out where your paid media is leaking
Book a free strategy call. We'll look at your campaigns, landing pages, and tracking — and tell you exactly what we'd fix first.
No commitment, no charge.