Video campaigns that build the brand and bring in conversions

Across six Hong Kong accounts we managed in the twelve months to 21 September 2026, YouTube video campaigns ran at HK$19.23 per thousand impressions on HK$210,834 of media and 10,962,562 impressions. Average cost per click was HK$4.56 at a 0.42% click-through rate. Account CPM ranged from HK$13.63 to HK$70.76 and one fitness client carried 76% of that spend. Treat the blended figure as a reference point for planning your own budget.

At HK$19.23 CPM, HK$10,000 of media buys roughly 520,000 impressions in Hong Kong. We would not open a video campaign much below that in a month: audience and creative tests need enough volume before you can tell a weak audience apart from a weak video.

Skippable in-stream suits most accounts. Viewers can skip after 5 seconds and you are billed when someone watches 30 seconds or interacts, so a skip costs nothing. Six-second bumper ads work better once there is a message people have already seen.

Both, though they need different reporting. Video rarely produces the last click, so we would judge it on assisted conversions and on branded search volume during the flight alongside the campaign's own conversions. Set that up before launch; answering the question afterwards is much harder.

It depends on the format. Skippable in-stream is charged per view and a view is counted at 30 seconds or at an interaction, whichever comes first. Bumper and non-skippable ads are charged per thousand impressions. The HK$19.23 CPM above covers every video campaign in those six accounts, so it mixes both models.