Kick Ads

YouTube Ads

Video campaigns that build the brand and bring in conversions

YouTube is the #2 search engine in the world — and most HK & Malaysia SMEs barely touch it. We build and manage campaigns that match your message to the right moment.

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#2
Search engine worldwide
6 formats
We manage all types
In-stream
To Shorts
HK & MY
Market coverage

Ad Formats

The right format for every funnel stage

We match YouTube ad formats to where your audience is in the buying journey — not just what's cheapest or easiest to set up.

Skippable In-Stream

Brand awareness → conversion

Plays before or during YouTube videos. Viewers can skip after 5 seconds — you only pay if they watch 30s or engage. Best for telling a fuller story.

Non-Skippable In-Stream

High-impact brand moments

15-second ads that must be watched in full. Higher CPM but guaranteed full message delivery. Best for launches and seasonal campaigns.

Bumper Ads

Top-of-funnel recall

6-second non-skippable ads. Excellent for reinforcing a key message or retargeting audiences who've already seen your longer ads.

YouTube Shorts Ads

Reaching younger HK & MY audiences

Vertical video ads running within YouTube Shorts. Growing fast in HK and Malaysia — the first 2 seconds have to stop the scroll.

In-Feed Video

Discovery & consideration

Appears in YouTube search results and alongside related videos. Users opt in to watch — signals genuine interest, great for remarketing lists.

Masthead

Mass reach (enterprise budget)

Reserved placement at the top of YouTube's homepage. Reach millions in HK or Malaysia in a single day. Quoted separately.

What We Manage

End-to-end YouTube campaign management

From creative strategy to weekly bid adjustments — we handle the full picture so you're not managing a platform you didn't sign up to learn.

YouTube Ads
  • YouTube campaign strategy & format selection
  • Audience targeting (demographics, interests, custom intent, remarketing)
  • Creative brief & production guidance
  • Brand Safety & content exclusions
  • View-through & conversion tracking
  • Cross-channel integration with Google Search campaigns
  • Weekly bid optimisation & audience refinement
  • Performance reporting with actionable insights

Get Started

Find out where your paid media is leaking

Book a free strategy call. We'll look at your campaigns, landing pages, and tracking — and tell you exactly what we'd fix first.

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No commitment, no charge.