Better Analysis on Website Traffic: GA4 Channel Grouping
One of the main goals of Google Analytics is to identify the most effective channels, advertising campaigns, and content for attracting new customers or traffic. To decide how best to allocate resources or marketing budgets for a better return on investment, it’s...
Event Tracking Essentials with GA4 and GTM: Understanding User Behaviour
Before diving in, I recommend reading my article on GA4 Guide first. With a solid understanding of GA4, you’ll find this article much more helpful.
As mentioned in my previous GA4 article, GA4 is a web tracking tool that focuses more on Event-Based tracking. This is...
Mastering Google Analytics 4: The Definitive GA4 Setup Tutorial
Introduction to GA4
What is GA4?
GA4 stands for the fourth generation of Google Analytics, which is the most widely used web traffic/website analytics tool globally. To delve deep into the basics and features of Web Analytics, one can refer to my previously written article...
Conversions Are Lesser in GA4 And Here Are The Reasons Why
Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As GA4 has replaced the widely used UA, it was said that GA4 is capable of bringing a range of advanced features and improved...
2 Strategies to Boost Your E-Commerce Sales with Google Ads
Introduction
Google Ads for Sales & Revenue
Google Ads is increasingly significant and widely practiced in today’s e-commerce strategy to increase sales and revenue. According to a study by Smart Insights, it was found that 58% of internet users make online purchases of...
Sunset of Similar Audiences in August 2023 – Ways to Expand Similar Audiences in Google Ads
If you are a Google Ads user, you may already know that Similar Audiences will no longer be available and will be completely removed on the 1st of August. Starting from May onwards, you are not able to create any Similar Audiences segments for Google Ads anymore. In fact,...
Google Rolls Out New Campaign Types: Video View & Demand Gen
Google has announced the launch of new Video campaign types (Video View and Demand Gen) to cater to specific needs and objectives. Let’s take a look at these new campaign types and plan your advertising strategy so that you can be among the first to try them out!
Video...
Google Ads Updates in June 2023 (Everything You Need To Know): AI to Utilize Search Campaign & Performance Max Campaign, New Video Campaigns, GA4 Audience Builder Improvement
In Google Marketing Live 2023 lately, the event has announced new features to improve campaigns, aiming to provide a more effective ad experience to consumers and gain deeper insights into what really affects performance. Google has also unveiled AI tools for search and...
Google Ads Updates in April (Everything You Need To Know): Sunset Of 4 Attribution Models, 5 New Homepage Features In GA4, Testing Of Google Ads Verification Badge
Google has been always keeping users updated on their improvements and new features to make sure that advertisers can always have a better user experience in using Google Ads and can achieve better results in their ROI. In this latest April update, Google has announced the...
Google Ads Updates in February (Everything You Need To Know): Performance Max Campaign New Features, Search Ads New Tools
Google will be rolling out 4 new features for Performance Max campaign that gives advertisers a better control and clearer picture to understand how Performance Max campaign works. Additionally, Google also introduced 2 new tools for Search campaign to improve ads...
Google Ads Updates in January (Everything You Need To Know): Add Negative Keywords by Account-level, Remove Redundant Keywords and GA4 Updates
In January, Google Ads announced upgraded settings for account keywords. These upgrades include new features for adding negative keywords and upgrading the setting of removing redundant keywords. Additionally, Google has made some updates to GA4. Let’s go through these...
![Google Ads Updates in December (Everything You Need to Know): [UA→GA4] Recreate Audiences, Personalize GA4 Home Page, Google Insights Pages New Features](https://www.kickads.co/wp-content/uploads/2023/01/Google廣告12月更新-01-1-1600x837.png)
Google Ads Updates in December (Everything You Need to Know): [UA→GA4] Recreate Audiences, Personalize GA4 Home Page, Google Insights Pages New Features
As you may know, starting from July 1, 2023, the standard Universal Analytics properties will be retired. If you are still relying on Universal Analytics, it’s time to prepare for using Google Analytics 4 from now on.
Google Ads Update 1： Recreate Audiences
GA4 is one...