Google has announced the launch of new Video campaign types (Video View and Demand Gen) to cater to specific needs and objectives. Let’s take a look at these new campaign types and plan your advertising strategy so that you can be among the first to try them out!

Video View Campaigns

This campaign type is designed to maximize video views by combining various formats, including skippable in-stream ads, in-feed ads, and Shorts ads, to get the most out of the budget while ensuring optimal results. Research by Google shows that compared to skippable in-stream CPV ads, using the Video View campaign can increase clicks by up to 40% on average. The beta version of this campaign has already been launched globally. So, if you want to attract new audiences and gain more views from your videos, this new campaign type is definitely worth trying out!

Demand Gen Campaigns

Utilizing Google’s powerful AI technology to interact with consumers and drive action. These ads will appear on YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail placements. It has a remarkable feature that allows the creation of Lookalike segments by adding first-party data (customer match segments) and YouTube users to “Seed lists.” Moreover, these segments can be set with three different coverage levels (Narrow, Balanced, Broad), making it effortless to direct potential customers to your website.

The two new campaign types are beneficial for expanding your business’s upper funnel which help to increase the volumes in Search and Performance Max campaigns, resulting in more conversions. Additionally, these campaigns provide you with the flexibility to adjust restrictions or expand audience coverage.