Event Tracking Essentials with GA4 and GTM: Understanding User Behaviour Terrence Chung January 16, 2024 Before diving in, I recommend reading my article on GA4 Guide first. With a solid understanding of GA4, you’ll find this article much more helpful. Read More »
Conversions Are Lesser in GA4 And Here Are The Reasons Why Kick Ads Team August 8, 2023 Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As Read More »
Google Tag Manager (GTM) Fundamentals Terrence Chung January 30, 2020 If you have landed here, then the reason is Google Tag Manager. Wondering what this is? Why should you give it a damn? Then this Read More »