Insights
Google Ads strategy & paid media insights
Practical advice for HK & Malaysia businesses running Google Ads — written by the team that actually manages them.
Add sitelinks, callouts, structured snippets and more. Learn which Google Ad assets improve CTR and quality score across your campaigns.
Everything you need to know about YouTube Ads: skippable, bumper, in-feed formats, targeting & bidding. Expert guide by KickAds, Google Partner HK.
Target CPA, tROAS, Maximise Conversions or Manual CPC? This guide explains every Google Ads bidding strategy and when to use each one for maximum ROI.
Explore top SEM training courses of 2024! Perfect for beginners or those looking to improve their skills, our list features leading courses from Google Skillsho
Master GA4 Channel Grouping to understand exactly where your traffic comes from. Learn how to customise channel definitions for better marketing attribution.
Track user actions using GA4 and Google Tag Manager. Step-by-step guide to custom events, triggers and variables in GTM — no coding needed.
Performance Max campaigns and Google Shopping Ads (Standard Shopping) can significantly benefit retailers in promoting online products and local inventory. They
Competitors bidding on your brand terms? Find out exactly why brand keyword CPC is high and what you can do to protect your brand in Google Ads.
Performance Max has become a widely utilized campaign type in our strategy, but it has its limitations. To address this, Google has consistently refined and enh
The complete GA4 setup guide — from creating a property to configuring events, conversions and audiences. Master Google Analytics 4 step by step.
What is Quality Score, why it matters and 6 proven strategies to improve it. Cut your Google Ads CPC by up to 50% by mastering quality score.
Master Broad, Phrase & Exact Match in Google Ads. Control ad spend, improve CTR and lower CPA with the right keyword match type strategy. Expert guide.
Boost your Google Search Ads CTR with better headlines. 7 proven tips for writing ad copy that captures attention and drives more clicks to your site.
Have you ever wondered why your Google Analytics 4 (GA4) conversions are lower compared to Universal Analytics (UA) after the shift in July 2023? As GA4 has rep
I. Introduction: The Power of Performance Max Campaigns A. Unleashing the Potential of Google Ads Google Ads provides advertisers with a powerful platform to re
A complete guide to Search Engine Marketing (SEM) and Google Ads for HK businesses. From basics to advanced strategies — by KickAds Google Partner.
ClickCease Honest Review: Click Fraud Protection for BUDGET SAVING Are you using SEM/PPC advertising? Have you ever worried that your ad will be maliciously cli
Last click, data-driven or linear attribution? This guide explains every Google Ads attribution model and how each impacts your bidding and reporting.
Set up Google Ads conversion tracking correctly to measure what's actually driving results. Step-by-step guide for web, call and app conversions.
Google Analytics – You might haven’t heard about this tool or might be wondering what this tool is and how to use it. Then this guide is for you. This Analytic
Run profitable Google Shopping Ads with this complete guide. Set up product feeds, optimise campaigns and drive e-commerce sales for HK advertisers.
Get started with Google Tag Manager. Covers containers, tags, triggers and variables — deploy tracking without touching site code.
How Responsive Display Ads work, best practices for headlines, descriptions and images, plus tips to improve performance. The complete RDA guide.
Everything about Gmail Sponsored Promotions: targeting, ad formats, setup and tips to improve performance. Reach customers directly in their inbox.
Everything about the Google Display Network: targeting, ad formats, remarketing and optimisation tips. The definitive GDN guide for HK advertisers.
Compare JPEG, GIF and HTML5 formats for Google Display Ads. Which file type delivers better CTR and performance? The complete banner format guide.
Everything you need to know about advertising on Naver — Korea's #1 search engine. Ad formats, targeting, costs and strategy. The complete guide by KickAds
Want to reach Korean consumers? KickAds helps HK businesses advertise on Naver — Korea's #1 search engine with 70% market share. Free consultation.
Regardless of the size or capacity of your firm, either it’s a gigantic firm or a SME entity, there are some vital advertisements which must be done especially