11個Google廣告元素(額外資訊）讓你廣告點擊率飆升
One question always comes up from my digital marketing course learners : “Why do my competitors’ ads look so detailed and eye-catching?” Many are curious about how to design ads that take up a large portion of the screen?
or how to include business...
Google廣告競價策略實戰教學 【2024更新】
Google Ads Bidding Strategy
Since 2018, Google has been pushing us to use Smart Bidding. They’ve talked about it a lot publicly, and our Google account manager has also stressed its benefits and importance privately. (You know, because getting people to use their...
2024必讀：4個SEM教學課程推介助你極速上手
Best SEM Courses in 2024
If you’re keen to dive deeper into SEM, beyond reading our Kickads blog, there are many online resources and courses, mostly in English, that you can refer to and learn from. Today, I want to recommend some SEM training courses that I find quite...
品牌關鍵字每次點擊成本高？背後原因和解決方法
Cost-Per-Click (CPC) is basically how much you have to pay every time someone clicks on your ad. Now, with more and more businesses turning to Pay-Per-Click (PPC) advertising, the cost can really start to add up. So, if you’ve noticed your CPC in Google Ads is going up,...
品質分數深度解析：從基礎到6大優化策略，教你節省高達50%廣告支出
If you’re using Google Ads, you might have seen the term “Quality Score.” (If you’re new to Google Ads, you might want to read my other articles first.) This article will explain what Quality Score is all about.
SEM is a type of paid advertising. You...
Twitter（“X”）加入Google廣告（GDN）的刊登位置：3大好處你要知
In recent news, Twitter has teamed up with Google for advertising purposes. Twitter hasn’t been a big focus for advertisers, accounting for just 1.3% of digital ads in 2022. Even Twitter’s founder, Elon Musk, didn’t prioritize ads, and their ad revenue...
從新手到專家：關鍵字配對/比對完整指南（優缺點分析）
In this chapter, I will share knowledge accumulated from past multinational startup experiences, insights from managing my current company, and feedback from three years of teaching. The main focus is on keyword match strategies, features of different types, and my personal...
只需15分鐘！ 一文學懂(Digital Marketing) 數碼營銷術語和基礎概念！
If you are a fresh graduate who is currently job hunting or maybe even on your way to a Digital Marketing job interview; or you are an old-school marketing staff, and now wish to get a recap of all the technical terms and specialised abbreviations of Digital Marketing so that...
SEM? SEO? 一文深入剖析兩者分別與如何互補!
SEM VS SEO
If you’re even a bit familiar with digital marketing, you’ve likely come across SEM (Search Engine Marketing) and SEO (Search Engine Optimization). While both increase traffic through search engines and differ by just one “word,” their roles...
7個寫好你的關鍵字廣告標題，助你提升廣告表現
In the SEM courses I teach, I often emphasize: “Having a captivating headline can greatly enhance your click-through rate, directly influencing the Quality Score. This means attracting more potential customers at a lower cost!” Crafting an excellent keyword ad headline...
Google Auto-Apply Recommendations真的坑人？4個限制及缺點解析
Introduction
Does Google really know what’s best for your ad account? It is undeniable that efficiency is crucial for success in the ever-evolving world of digital marketing. Now, imagine a Google AI feature called ‘Auto-Apply Recommendations‘ that claims to...
全新Google Ads廣告和分析資料功能：提高節日宣傳成效必備工具
As we approach the second half of the year, we are getting closer to the holiday season, a crucial period for businesses aiming to enhance their sales and revenue. Google has introduced new tools and insights features to assist advertisers in facilitating their eCommerce...