Google Display Ads
Google Display Ads for remarketing and audience targeting
Kick Ads manages Google Display campaigns for remarketing, audience targeting and selected awareness objectives.
Targeting
Display targeting options
Display performance depends on audience, placement, creative, exclusions and conversion tracking. We review these separately before increasing budget.
Audience targeting
In-market audiences, affinity segments, and custom segments built around your customer's browsing behaviour and purchase signals.
Remarketing
Re-engage visitors who've already been to your site. Segmented by page visited, time on site, and actions taken, so the message is always relevant.
Customer Match
Upload your customer or lead list and target existing contacts across Google Display, Search, and YouTube. Ideal for upsell and retention campaigns.
Contextual targeting
Place your ads alongside content that's directly relevant to your product or service. Great for B2B and niche B2C where audience lists are small.
Optimized targeting
Reach new users who share characteristics with your existing customers, Google's lookalike-style expansion. Google builds the model; we configure the guardrails.
Placement targeting
Manually select specific websites, apps, or YouTube channels where your ads appear. Useful for local HK media sites or industry-specific platforms.
When It Works
Display works best alongside Search, not instead of it
Top-of-funnel awareness
Introduce your brand to audiences who don't know you yet. Get on their radar before they start searching.
Remarketing to warm leads
Bring back visitors who didn't convert the first time. Stay visible while they compare options.
Supporting high-value Search campaigns
Reinforce your Search ads message across channels. Multiple touchpoints increase conversion rates.
Client results
The results page has year-on-year numbers from ecommerce and lead generation accounts.
FAQ
Google Display Ads in Hong Kong: common questions
The Display Network is not going away. What Google is retiring is the standalone campaign type: from June 2026 it migrates existing Display campaigns into Demand Gen. The same inventory stays reachable through Demand Gen, Performance Max or a Search campaign with the Display Network box ticked. We manage the targeting and the exclusions whichever campaign type is carrying it.
App placements come out at setup. Outside remarketing they convert at close to nothing. After that it is the placement report on a fixed schedule, removing content farms and any site whose click-through rate looks nothing like the rest of the account.
Five sizes cover most of the placements a campaign gets offered: 300 x 250, 336 x 280, 728 x 90, 300 x 600 and 320 x 100. Responsive display ads fill the rest from the images, logos, headlines and descriptions you supply.
Our GDN guide suggests a maximum cost-per-click bid limit of roughly HK$3 to HK$8 under maximise clicks, depending on your targeting. Once the account has conversion data to learn from you can switch to Maximize conversions with a target CPA.
Free tool
Paid Media Health Check
Answer three short steps about your business, goals and budget. The tool reads your website and builds an eight-part report in a few minutes.
The report is generated by AI from your answers and your website. It does not log in to your ad accounts. Available in English and Chinese.
Kick Ads
Paid Media Health Check
Your business · your website
- 01Business Overview
- 02Competitor Analysis
- 03Budget Allocation
- 04Campaign Playbook
- 05Creative & Targeting
- 06KPI Forecast
- 07Landing Page Audit
- 08Action Plan