Improve ROI with your Google Ads
Kick Ads manages Google Ads for Hong Kong and Malaysia businesses across Search, Shopping, Performance Max, Demand Gen and YouTube. We review campaign mix, tracking, landing pages and weekly performance signals, so budget is not judged by clicks alone.
Account mix
⚠ Review neededSearch
Brand + non-brand
Shopping
Product feed active
PMAX
Brand split unclear
YouTube
Demand creation
Demand Gen
Audience signals
Tracking signal
Landing page match
What This Service Covers
What does our Google Ads management include?
Kick Ads manages Google Ads accounts for Hong Kong and Malaysia businesses across Search, Shopping, Performance Max, Demand Gen and YouTube. The work includes campaign structure, search terms, product feed review, conversion tracking, landing page review and weekly optimisation.
- ✓Search campaigns for brand and non-brand demand
- ✓Shopping and product feed review
- ✓Performance Max structure and signal review
- ✓Demand Gen and YouTube where suitable
- ✓Conversion tracking and GA4 review
- ✓Landing page relevance review
- ✓Weekly search term, budget and performance review
Results
Real Google Ads results
Built country-level Google Ads campaigns with independent budget control as demand grew across new markets.
Rebuilt account structure and bidding for a global footwear brand — efficiency and return improved sharply year-on-year.
Search by treatment plus Performance Max and YouTube grew qualified enquiries while lowering cost per lead.
When the account needs a closer look
Google Ads problems do not always show up as one obvious error. The account may be spending, campaigns may be active, and reports may still look fine. The real question is whether budget is moving toward the right campaigns, products and conversion signals.
Get some ideas for your search campaign
See how a Google Search campaign could be structured for your business — keyword clusters, ad groups, match types and budget split. Free, no sign-up.
Every campaign type needs a clear role
Search, Shopping, PMAX, YouTube and Demand Gen should not be managed in the same way. Each campaign type has a different job. The account works better when those roles are clear.
Search
Search captures people already looking for your brand, product or service. Keyword structure should reflect intent, not just search volume.
Demand captureShopping
Shopping turns product data into demand capture. Feed quality, product priority, pricing and category structure all affect performance.
Product demandPerformance Max
PMAX can support scale, but it needs direction. Asset groups, audience signals, product groups, brand terms and final URLs need regular review.
Scale & reviewYouTube
YouTube can create demand and support recall when the account has enough budget, creative and measurement support. It should not run without a clear role.
Demand creationDemand Gen
Demand Gen can re-engage audiences and support visual discovery across Google placements. It works best when creative, audience signals and landing pages are aligned.
Visual discoveryTracking & Landing Page
Tracking and landing pages decide what Google can optimise toward. If conversion signals or page relevance are weak, better campaign settings will not fix the whole problem.
Conversion signalsGoogle Ads management across campaign types
When Kick Ads manages Google Ads, we review the account as a whole — not just Search keywords. We look at campaign roles, budget allocation, tracking, landing pages and weekly performance decisions.
Search & intent
- Google Search Ads setup and ongoing management
- Keyword research and negative keyword management
- Brand, non-brand, competitor and service keyword structure
- RSA copy testing
Shopping & ecommerce
- Google Shopping campaign management
- Product feed review
- Merchant Center issue checks
- Product priority and category structure
Performance Max & AI Max
- Performance Max campaign review and management
- Asset group structure
- Audience signal review
- Brand traffic and final URL checks
- AI Max review where relevant
YouTube & Demand Gen
- YouTube campaign strategy
- Demand Gen campaign planning
- Creative and audience signal review
- Video and visual asset recommendations
Tracking & reporting
- Conversion tracking setup and QA
- GA4 / Google Ads conversion checks
- Landing page review and recommendations
- Weekly optimisation and performance review
- Monthly reporting with clear action items
Senior Google Ads management, without the black box
Ex-Googlers background
Our team includes ex-Googlers with hands-on Google Ads experience across different industries. We understand the platform, but performance is still judged by business results.
Senior account management
Your account is handled by experienced paid media specialists, not passed down after onboarding.
Weekly optimisation
We review active accounts every week: search terms, budgets, bidding, campaign structure, landing pages and tracking.
Clear reporting
Our reporting focuses on what changed, why it changed, and what should happen next.
HK & Malaysia market experience
We manage accounts across Hong Kong and Malaysia, with local context on search behaviour, seasonality and competition.
No long-term lock-in
We work on rolling monthly terms. Clients stay because the work is useful, not because the contract makes it difficult to leave.
Review your account before adding more budget
Book a strategy call. We will review your campaign mix, landing pages and tracking, then show which areas should be fixed first.